For many independent musicians, managing their own career is a necessity in the early stages. However, as their career progresses, the responsibilities grow, making it beneficial to bring in a manager. But when exactly should an artist involve a manager? Here’s a detailed guide on when and how to take that step.

Steps to Reaching a Point Where You Need a Manager

1. Developing Your Brand and Sound Before seeking management, an artist should have a well-defined sound and brand. This means consistently producing music, refining your style, and creating a recognizable image.
2. Building a Fan Base A manager is more likely to be interested in an artist who has an engaged fan base. This could include strong social media engagement, streaming numbers, and concert attendance.
3. Releasing Music and Gaining Industry Attention Regularly releasing high-quality music and securing media coverage can attract attention from industry professionals. Blogs, playlists, and even small label interest can indicate that you’re at a level where a manager might be useful.
4. Generating Income from Music If you’re making money from your music—whether through streaming, merchandise, live shows, or sync deals—it may be time to bring in a manager to help scale your revenue streams.
5. Expanding Performance Opportunities When gig opportunities grow from local shows to regional or national tours, managing logistics becomes complex. A manager can assist with scheduling, negotiations, and promotions.
6. Feeling Overwhelmed by Business Responsibilities If handling bookings, promotions, negotiations, and financials is taking time away from creating music, a manager can help you focus on your art while they handle business affairs.

What Does a Manager Help With?

A good manager can provide support in the following areas:

• Career Strategy: Helping artists develop short- and long-term career plans.
• Networking: Connecting artists with industry professionals, including labels, booking agents, publicists, and producers.
• Tour Management: Coordinating shows, handling travel logistics, and managing tour finances.
• Branding and Marketing: Overseeing social media, PR campaigns, and overall artist image.
• Negotiating Deals: Securing fair agreements for gigs, recording contracts, and endorsement deals.
• Financial Planning: Budgeting, tracking income, and ensuring the artist gets paid fairly.

How Much Does a Manager Get Paid?

Managers typically work on commission rather than a salary. The industry standard is 15-20% of the artist’s gross revenue. Some managers may negotiate higher percentages if the artist is still in the early stages and not earning substantial income.

How to Find the Right Manager

1. Network Within the Industry – Attend music conferences, showcases, and industry events where managers and music professionals gather.
2. Ask for Recommendations – Seek referrals from other artists, producers, or music industry contacts.
3. Use Online Resources – Platforms like LinkedIn, Instagram, and music networking sites can help connect artists with potential managers.
4. Check Experience and Compatibility – A manager should have industry knowledge and a track record of helping artists grow. It’s also crucial to find someone who shares your vision.
5. Start Small if Necessary – If a professional manager isn’t available, consider working with someone passionate about your career, such as a trusted friend or business-savvy colleague.
6. Sign a Contract – Once you find the right manager, establish clear terms in a contract covering commission rates, responsibilities, and termination clauses.

Final Thoughts

Hiring a manager is a significant step in an artist’s career and should be considered when handling business matters becomes too time-consuming or complex. By building a strong foundation and waiting until there is enough career momentum, artists can find the right manager to help them reach new heights in the music industry.